NORTH WILKESBORO, NC - MAY 21: Josh Berry 48 Hendrick Motorsports Ally Chevrolet leads Ty Gibbs 54 Joe Gibbs Racing Monster Energy Toyota during the running of the NASCAR, Motorsport, USA Cup Series All-Star Open on May 21, 2023 at North Wilkesboro Speedway in North Wilkesboro, NC. Photo by Jeff Robinson/Icon Sportswire AUTO: MAY 21 NASCAR Cup Series All-Star Race EDITORIAL USE ONLY Icon230521647
NORTH WILKESBORO, NC - MAY 21: Josh Berry 48 Hendrick Motorsports Ally Chevrolet leads Ty Gibbs 54 Joe Gibbs Racing Monster Energy Toyota during the running of the NASCAR, Motorsport, USA Cup Series All-Star Open on May 21, 2023 at North Wilkesboro Speedway in North Wilkesboro, NC. Photo by Jeff Robinson/Icon Sportswire AUTO: MAY 21 NASCAR Cup Series All-Star Race EDITORIAL USE ONLY Icon230521647
The historic NASCAR track, Heartland Motorsports Park, is on the market once again. The track returns to the market amid speculation about the IHRA series shutting down.
The listing comes just a few days after NASCAR’s rival series cancelled the remainder of the 2026 Nitro Drag Race series, including the finale scheduled to take place in October. The track was first purchased by the series in December 2025 while they were on their track purchasing spree.
However, according to the reports put out by Daily Downforce, a real estate company by the name of CBRE posted a now-deleted listing on their website of the track. The website further noted that, along with the race track, the area was also available for a data center.
April 4, 2026, Rockingham, North Carolina, USA: Drivers race past the scoreboard in turn four during the NASCAR, Motorsport, USA O Reilly Auto Parts Series North Carolina Education Lottery 250 at Rockingham Speedway, April 4, 2026, Rockingham, North Carolina. This is the second consecutive year of NASCAR racing at ÃThe Rock. Rockingham USA - ZUMAh97_ 20260404_fap_h97_055 Copyright: xTimothyxL.xHalex
April 4, 2026, Rockingham, North Carolina, USA: Drivers race past the scoreboard in turn four during the NASCAR, Motorsport, USA O Reilly Auto Parts Series North Carolina Education Lottery 250 at Rockingham Speedway, April 4, 2026, Rockingham, North Carolina. This is the second consecutive year of NASCAR racing at ÃThe Rock. Rockingham USA - ZUMAh97_ 20260404_fap_h97_055 Copyright: xTimothyxL.xHalex
"The listing showed the facility as 621 acres, with the venue’s road course and drag strip included in a green outline, and suggested the site was usable for a data center, with the description saying, 'Data Center For Sale – Available Immediately,'" they reported.
The track has been used to host various races such as NASCAR, drag racing, road racing, karting, motocross, and countless grassroots events. However, after being acquired by IHRA, the track was scheduled to host a Nitro Drag Racing Series event from October 8th to 10th.
The listing further fueled speculations about the series' future, as towards the end of June, they had announced major cuts to their existing schedule. Further, the series also cancelled its Stock Car Series.
As of now, nothing has been confirmed by IHRA or Heartland Motorsports Park. The listing has added to the uncertainty that the series is currently facing.
NASCAR rival series implosion continues after top executives leave
IHRA’s troubles did not emerge overnight, as they have been brewing for months. The series had seen several high-profile executives being fired from the series organization.
The implosion all began earlier in March this year when the series COO, Scott Woodruff, was fired over text by the IHRA owner, Darryl Cuttell, as reported by NASCAR analyst Aaron England back in March. Woodruff had been hired for that position just last year after his long tenure with JEGS.
Just months after Woodruff was fired, the IHRA president, Leah Martin, was fired mid-event during the Cocoa Beach event. She was hired last year in December.
Martin had become the first female to lead a major American sports sanctioning body. Under her short tenure, the series saw positive developments. One of them is that the Cocoa Beach event drew 89 registered entries.
With the future of IHRA now hanging in the air, the ambitious plans of expansion have come to an abrupt halt.
Share your thoughts on Heartland Motorsports Park being in the market again? Let us know in the comments.
Read more on the Daytona Racing Digest.
Written by
Chionia Libania Colaco
Edited by
Soheli Tarafdar