Motorsports and Red Bull have a romance that has lasted longer than some famous marriages, but the brand only recently returned to NASCAR in 2025. And now, it has found a way to increase its visibility among NASCAR fans. 

Shortly after Shane van Gisbergen’s win at the road course in Sonoma, the brand announced the launch of new limited-edition cans featuring the likenesses of Trackhouse Racing drivers Gisbergen and his teammate Connor Zilisch. These limited-edition cans are being sold to retailers, and, according to Sports Business Journal, this is the first time in 15 years. 

The report, however, does not state the exact number of cans that will be produced, but we expect them to last the season at least, as the SBJ report states that Red Bull could produce at least a million units. 

SBJ further says that the cans are being sold exclusively via Circle K outlets, and they are available in two sizes. The 8.4-ounce version features Connor Zilisch, while the 12-ounce version will feature SVG. 

Additionally, Red Bull also included a special package for the launch of the two new cans, which includes the Cup Series scale models of the Trackhouse Racing Camaro ZL1s in the Red Bull paint schemes. 

How did Red Bull find its way into NASCAR once again? 

Surprisingly, Red Bull did not have much of an impact on NASCAR, despite its presence in many other forms of racing. The brand first entered NASCAR in 2005 as a sponsor of Robby Gordon in two Xfinity Series races. After that, Red Bull established its own NASCAR team. 

While Brian Vickers had announced his intentions to drive for the team, the team went on to choose Bill Elliott as its first driver, with AJ Allmendinger following a few months later. After Elliott failed to qualify in Charlotte, Vickers was also added to the team. 

The team moved to Toyota in the 2007 season, but it would not taste its first victory until 2009 at Michigan, with Vickers behind the wheel of the winning car, while Allmendinger had left for Richard Petty Motorsports. The Red Bull team eventually shut shop in 2011. 

However, Red Bull finally returned in 2025, this time as a sponsor to the Trackhouse Racing team. Shane Van Gisbergen was already sponsored by Red Bull, and the brand decided to sign Zilisch as well. Interestingly, while Red Bull is the sponsor for Trackhouse, Monster Energy is still the main sponsor for the Cup Series. 

Read more at Daytona Racing Digest.

Written by

Aaradhya Singh

Edited by

Suyashdeep Sason